X5 Opens 10,000th Store in RussiaMoscow, 14 April 2017 – X5 Retail Group N.V. ('X5' or the 'Company'), a leading Russian food retailer (LSE ticker: "FIVE"), announces the opening of its 10,000th store. The milestone facility is a Perekrestok store in Moscow. Nine other locations, this time Pyaterochka stores, were opened concurrently in Arkhangelsk, Kirov, Togliatti, Saratov, Yugorsk, Almetievsk, Yekaterinburg, Lysva, and Novosibirsk.
Igor Shekhterman, X5 CEO, said:
"Today's concurrent opening of 10 stores, including X5's 10,000th location, marks yet another confident step towards our strategic goal of capturing a 15% market share by the end of 2020."
Boasting a selling space of over 1,200 sq m and a product offering of 12,000 SKUs, the store is fully in line with the new Perekrestok concept already launched in over a half of the chain's supermarkets. Nine checkout lanes and 49 employees provide for a convenient shopping experience.
The opening of X5's 10,000th location was marked by the start of Going East, an all-terrain expedition organised by the Russian Geographical Society, with food supplies provided by X5. Russian SHERP vehicles started out on a 10,000-kilometre trek from a new Pyaterochka store in Arkhangelsk across Russia's North: the Arkhangelsk region, Nenets and Yamal-Nenets autonomous areas, Krasnoyarsk region, Yakutia, Magadan region, and Kamchatka. The mission of Going East is to establish shared infrastructure for the entire country and development of remote areas.
X5 Retail Group
X5 Retail Group is the leading food retailer in Russia. X5 shares are listed on London Stock Echange (LSE) in the form of Global Depositary Receipts. The Company operates several retail formats, including the chain of conveniently located proximity stores under the Pyaterochka brand, the supermarket chain under the Perekrestok brand, the hypermarket chain under the Karusel brand and Express convenience stores.