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Alfa-Bank (Russia) is the 2018 FIFA World Cup Russia™ Official European Bank

July 18, 2016. TAG: Financial Services

Alfa-Bank (Russia) has become the first Regional Supporter of the 2018 FIFA World Cup RussiaTM and FIFA Confederations Cup 2017. As the Official European Bank, Alfa-Bank (Russia) will get an exclusive right to offer retail banking services to millions of fans at the stadiums during the 2018 FIFA World Cup™ and the FIFA Confederations Cup 2017.

The development of the thematic Alfa-Bank (Russia) products package for both current and potential clients is currently underway. Alfa Bank will be supporting FIFA on a number of ticketing related projects with a view to enhance services for the fans. Details will be communicated in due time.

The 2018 FIFA World Cup RussiaTM has already become one of the century’s biggest infrastructural projects in Russia. Today such events in the sphere of sports become the space for technological and business innovation, powerful investments raising and clients’ attraction tool, as well as an effective mechanism to expand the Alfa-Bank footprint within the Russian regions.

The 2018 FIFA World Cup RussiaTM sponsorship will allow Alfa-Bank (Russia) to integrate this event of international reach into the bank’s own modern business infrastructure. Fans from all over the globe visiting Russia and especially Russian fans will be able to enjoy the Alfa-Bank (Russia) world-class service and innovative approach, leading to the bank’s further audience expansion. 

Igor Levitin, Aide to the President of the Russian Federation: «We take all 2018 World Cup organisational and realisation issues with all solemnity. We are committed to make every participant feel at home in the host cities. We consider that the Alfa-Bank contribution to the realisation and preparation of the events will provide the spectators with the most convenient banking services. Accuracy, agility, reliability and safety are overwhelmingly important in this sphere. I think that the Alfa-Bank practical expertise will help them deal with the challenge successfully.»

Petr Aven, Member of the Board of Directors, Chairman of the Board of Directors of ABH Holdings S.A.:"Since the very beginning we’re known for our support of big and significant events which are now a part of Russia’s cultural history. This includes numerous world class stars performances in Moscow, 4D-show at the Vorobyovy Hills, a real gift to the people of Moscow attended by more than 800 thousands of spectators, and the annual Alfa Future People contemporary music & technologies festival, visited by tens of thousands people. We based our FIFA partnership decision on the FIFA World Cup’s great importance for the tens of millions of Russians, including our own clients.«

Alexey Marey, Member of the Board of Directors, Chief Executive Officer and Member of the Executive Board: «The fact that we’ve become the European bank of the first choice for FIFA is an absolute and objective proof of our leadership in modern banking technologies. FIFA partnership gives us some unique opportunities to enhance our relationships with clients while attracting new people both during the FIFA World Cup and within the preliminary stage. Besides that, we now have a chance to strengthen our positions within the host cities. I’m sure that our cooperation with further secure the Alfa Bank brand positions.»

FIFA Secretary General, Fatma Samoura expressed: «We are delighted that Alfa-Bank (Russia) is joining our team of Commercial Affiliates for the 2018 FIFA World Cup as the first-ever European Regional Supporter. The staging of the FIFA World Cup and the FIFA Confederations Cup requires many banking services, not just for the fans but also for the organisers. So it is very important for us to be able to count on the expertise and vast network of Alfa-Bank in Russia. We look forward to working with them in the delivery of these tournaments.»

Alfa-Bank (Russia)

ABH Holdings S.A. (ABHH) is a privately owned Luxembourg-based investment holding company investing into several banking groups in the CIS and Europe. ABHH includes Alfa-Bank (Russia), Alfa-Bank (Ukraine), Ukrsotsbank (Ukraine), Alfa-Bank (Belarus), Alfa-Bank (Kazakhstan) and Amsterdam Trade Bank N.V.

Alfa-Bank (Russia), founded in 1990, has developed rapidly to become one of Russia's leading privately owned banks. It provides a full range of banking services — corporate banking, retail banking, investment banking, asset management and trade finance.