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X5 Opens 9 Hypermarkets in 2015

December 23, 2015. TAG: Retail Trade

Moscow, 23 December 2015 – X5 Retail Group (“X5” or the “Company”), a leading Russian food retailer (LSE ticker: “FIVE”), announces that its Karusel hypermarket chain has grown by more than 10% in 2015. Since the beginning of the year, the chain has added nine hypermarkets, compared to a decline of one Karusel store in 2014.

Conveniently located in the Moscow area, Ufa, Perm, Tyumen, Nizhnevartovsk, Veliky Novgorod and Nevinnomyssk, the new hypermarkets have a total sales floor of more than 37,000 sq m and support more than 1,600 jobs.

Each of the new hypermarkets boasts a product mix of 20,000–25,000 SKUs, with more than 90% of food products in the fresh and ultra-fresh categories such as meat, fish, fruits, vegetables and diary. Most of the new hypermarkets operate an in-house bakery and confectionery. Alongside food products, Karusel hypermarkets feature a broad selection of household goods such as dishes, toys, cleaning products, clothes and footwear, consumer appliances and electronics and much more. Depending on their sales floor, the hypermarkets have 16-22 checkouts which allow for higher throughput, including at times of peak demand.

In addition to the nine new hypermarket openings this year, Karusel has renovated eleven existing stores — four in Moscow, three in St Petersburg and four in Samara. The stores, which remained operational while being refurbished, have had state-of-the-art air conditioning and lighting systems installed. Advanced shelf and storаge solutions have been implemented to remove the need for high-rise shelving, contributing to a safer environment for shoppers. As a result, some of the stores now have self-checkout units which also boost throughput at peak times.

In 2015, Karusel has extended its footprint with the launch of operations in the Stavropol and Tyumen regions. In the newly-opened hypermarkets, X5 has launched Karusel of Health pilot projects in cooperation with the Russian Institute of Nutrition of the Russian Academy of Medical Sciences. The initiative is intended to promote a range of products that the institute recommends for nutrition in that particular region through special shelf labelling and easy-to-understand in-store navigation. Shoppers can now easily find basic products deemed to help prevent diseases common to the region.

Separately, in August 2015, Karusel was X5 Retail Group’s first chain to launch the Basket of Kindness nationwide initiative offering food support to disadvantaged families. As part of the pilot project, X5 and the Rus Food Foundation have created the infrastructure for customers to be able to buy food and donate it in-store to those in need. The project has been already implemented in Karusel hypermarkets in Perm and Tyumen.

X5 Retail Group

X5 Retail Group is the leading food retailer in Russia. X5 shares are listed on London Stock Echange (LSE) in the form of Global Depositary Receipts. The Company operates several retail formats, including the chain of conveniently located proximity stores under the Pyaterochka brand, the supermarket chain under the Perekrestok brand, the hypermarket chain under the Karusel brand and Express convenience stores.