TNK-BP site named “Best Corporate Website” by open vote
22 Mar 2005
A contest held by open direct vote over the internet named TNK-BP’s site Best Corporate Website among major Russian companies. TNK-BP’s website surpassed its nearest rival by almost 200,000 votes.
The public contest called the Best Corporate Website is held by the daily business internet publication Moscow Business Times. The aim of the contest is to study public perceptions of the effectiveness and appeal of corporate communications via the internet.
The contest is held annually in March, and rates only companies whose corporate website fits a certain set of criteria set by the publication. The site should represent well-established large and medium sized companies, should have an international version in English, and its technical organization scheme (code) should meet the standards set by the independent international organization World Wide Web Consortium. The site should include a line of corporate news, and should pass the preliminary selection – via open vote at the Moscow Business Times server.
The contest rated sites of companies from various sectors, including major oil and gas companies Gazprom, LUKOIL and YUKOS, major aluminum producers SUAL and Rusal, major insurer Ingosstrakh, retailer IKEA, and major Russian telecom operator MTU-Intel, among other. The contest took place as a popular vote and was open to everyone on the Moscow Business Times server.
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