X5 Retail Group N.V. Opens Its First Mercado Supercenter
11 Jun 2008
Amsterdam, 11 June 2008 – X5 Retail Group N.V. (“X5” or the “Company”), Russia's largest food retailer in terms of sales (LSE ticker: “FIVE”), has launched its first hypermarket under Mercado Supercenter brand.
The first Mercado Supercenter opened its doors to customers in Lipetsk on 10 June 2008, as a result of restyling and rebranding of “My” hypermarket that was purchased by X5 within Korzinka acquisition in December 2007. The store has a net selling space of 6,000 sq. m. and offers approximately 40,000 SKUs, of which above 30% are non-food items. Goods from local producers account for above 20% of the store’s assortment.
Antonio Melo, X5 Retail Group’s Chief Operating Office, said:
“We are happy to announce the launch of our first Mercado Supercenter store. X5’s team has invested significant efforts in developing and implementing this new hypermarket concept, and we hope our customers will enjoy their shopping experience with us. Low prices, wide assortment of products, including goods from local producers, attractive loyalty program, modern design, convenient layout, sufficient parking and many other things were brought together for the launch of this store. Clearly we do not plan to stop where we are – this is just the first step in execution of our strategy of rolling-out Mercado Supercenters across European Russia and Urals.”
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