Alfa Group Consortium
About the Group
Group Activities
Corporate Centre
Financial Information
and Presentations
Sponsorship and Charity
Press Centre
Sponsorship and Charity
Sponsorship and Charity
 Home | Sponsorship and Charity

Alfa Group and its companies are known for their multi-year tradition of charitable activities and for the patronage of Russia's historical, cultural and spiritual heritage. While we aim to achieve leadership in all the businesses we operate, we strive not to lose sight of the importance of giving back to the society and communities in which we do business. Through constant efforts to create the conditions for a flourishing society, we are also laying the foundations for our own long-term success.

Our policy is not to impose global social programs on our managers but to empower them to decide what is right for their businesses and the local societies where they operate. So while the challenges we address are global, such as education, culture, health, and the environment, the emphasis given to each of these themes differs from region to region. We are committed to both an active involvement in large-scale events and projects, and to targeted smaller contributions to enhance individual opportunity. We help to open the doors to people in our communities to various educational pursuits, and support diverse cultural and art institutions in order to promote a better quality of life. We also conduct our business in ways that protect and preserve the environment and meet or exceed health and safety standards.

Alfa Group and its companies recognize that part of being a successful and well-respected company is being socially responsible. Our commitment is seen in the quality of our products and our processes. We are proud of the level of sponsorship and community service that we have achieved but we do not intend to rest on our laurels. We will continue to seek out new ways of helping the people of Russia, supporting Russia's national culture and heritage, improving the lives of our employees and their families. In doing this, we create a better future for both the Alfa Group and the communities in which we operate.

Humanitarian Activities

• Supermarket chain “Belmarket” (A1 project) donated financial assistance to the veterans of World War II, schools and hospitals in different regions of Belarus.

• Cinema chain “Kronverk Cinema” (A1 project) organized charitable movie screenings for the veterans of the World War II and disadvantaged families.

• Alfa-Bank Russia, AlfaStrakhovanie Group, TNK-BP, X5 Retail Group N.V. and VimpelCom are partners of the Lifeline charitable program for helping severely ill children. Foreign and Russian companies, and individuals donated more than US $6.7 million over the life of the program.

• AlfaStrakhovanie Group and VimpelCom rendered sponsor support to ”Podari Zhizn” Fund to purchase necessary medicine for children.

• Within the “Care Time” charitable program all Karusel hypermarkets and Perekrestok supermarkets provide a 5% discount for the veterans of World War II, retirees and disabled people.

• Alfa-Bank Ukraine provided financial support to an orphanage in Vasilkov in the Kiev region.

• TNK-BP rendered sponsor support to the veterans of World War II, families of the military men killed in military conflicts and to vulnerable social groups.

• LLC “Tver Vodokanal” (subsidiary of Rosvodokanal Group) donated financial assistance to the children’s rehabilitation center in Tver.

• LLC “Krasnodar Vodokanal” (subsidiary of Rosvodokanal Group) jointly with the Krasnodar city administration organized a party as part of City’s Day celebration.

• Within All-Russian campaign in honour of the Soviet Union heroes Alfa-Bank Russia rendered financial assistance to the veterans in 35 cities of Russia. Each veteran was presented a pharmaceutical certificate for healthcare products.

• Alfa-Bank Russia organized a party in the Receptions House of the Ministry of Foreign Affairs of Russian Federation as a part of the regular anniversary of the Soviet and the American troops link-up on the Elbe in 1945.

• Within the “Christmas Miracle” charitable program Alfa-Bank Russia rendered sponsor support to 23 orphanages and boarding schools in Russia.

• Alfa-Bank Russia, a sponsor of the charitable program “Help to Get Ready for School!”, provided financial support to 20 orphanages in Russia.

• Within the charitable campaign “A Call to Brother-Soldier” VimpelCom and MegaFon provided free calls to the veterans of World War II.

• VimpelCom within the Children’s Organization Program financed orphanages, boarding schools, hospitals and 60 sponsored organizations.

• VimpelCom organized a charitable fair for disadvantaged children in Cambodia.

• Within the program aimed at overcoming the problem of social exclusion of elderly single people, Kyivstar donated financial assistance to 11 geriatric centers in Ukraine.

• Within the “For People, for Country!” program Kyivstar provided financial assistance to 13 orphanages and boarding schools in Ukraine, and also within the frame of a social adaptation program for disabled persons Kyivstar provided boarding schools with sensory rooms for children suffering from cerebral palsy in seven cities of Ukraine.

• MegaFon rendered sponsor support to a rehabilitation center for disabled children in Stavropol.

• CTF donated financial assistance to orphanages in Russia.

• MegaFon provided blind and visually impaired children with Braille books.

Education Support and Talent Development

• Alfa-Bank Ukraine donated financial assistance to open Chair of Information Technologies in the Eastern-European University of Economics and Management (EEUEM) in Cherkassy (Ukraine).

• TNK-BP has contributed US $1.6 million to the first Russian business school in Skolkovo in the Moscow region.

• TNK-BP has contributed US $200 thousand to the Tzarskoselsky school in St. Petersburg.

• X5 Retail Group N.V. within the framework of “Perekrestok to Schools!” program equipped more than 659 schools in cities of Russia with 4,000 computers.

• Since 1995 Alfa-Bank Russia has financed the Alfa Chance Program. Within this program gifted school graduates from different regions of Russia receive scholarships to study at the best higher education institutions in Moscow and St. Petersburg.

• Within the Alfa Fellowship program financed by Alfa-Bank Russia, young American specialists undergo on-the-job training at private companies and state and public institutions of Russia. The aim of this program is to promote and reinforce social and cultural relations between Russia and the USA.

• Since 2003 Alfa-Bank Russia together with the Oxford Said Business School instituted an award for Excellence in Foreign Investment in Russia. In 2009 McDonald’s in Russia was the winner of this award.

• Top managers of VimpelCom within the “Third Generation” program teach students at higher education institutions in Russia.

• VimpelCom together with “Center for Creative Leadership” established foreign business-school “Center for Creative Leadership in Russia”. The aim of this school is to improve business-education in Russia.

• Kyivstar provided 47 talented Ukrainian students from nine technical universities with individual scholarships.

• Within “Beeline – Support for Schools” VimpelCom provided disadvantaged Vietnamese students with scholarships.

Support of Culture and National Heritage

• Alfa-Bank Ukraine rendered sponsor support to the new music project “Vnochi” by a famous Ukrainian singer and composer Svyatoslav Vakarchuk.

• Within programs “Restoration of Cultural Heritage” and “St.-Petersburg’s Facades” TNK-BP since 2004 has supported the restoration of historical buildings in St.-Petersburg.

• LLC “Orenburg Vodokanal” (subsidiary of Rosvodokanal Group) donated financial assistance to establish a monument in honour of Orenburg soldiers killed in the military conflicts.

• LLC “Krasnodar Vodokanal” (subsidiary of Rosvodokanal Group) rendered sponsor support to the construction of the Orthodox Church in Krasnodar.

• Kyivstar rendered sponsor support to the National Academic Theater of Russian Drama named after Lesia Ukrainka.

• Alfa-Bank Russia sponsored a premiere of the Mariinsky Theatre conducted by Valery Gergiev at Sadler’s Wells Theatre in London, also Alfa-Bank Russia sponsored a national literary Big Book Prize.

• MegaFon became an official sponsor of Russian Fashion Week 2009 in Moscow.

• Alfa-Bank Russia sponsored concerts of legendary rock groups “The Rasmus”, “Kingdom Come”, “Alice Cooper” and “Scorpions” in Ekaterinburg and “Over The Rainbow” in Omsk; a concert of famous opera singer Dimitri Hvorostovski in Tyumen and Perm; a tour of Evgeny Grishkovets in Nizhny Novgorod.

• MegaFon became a general sponsor of the “Future Depends on You. New Rules” modern art exhibition in seven cities of Russia.

Sporting Initiatives

• JSC “OmskVodokanal” (subsidiary of Rosvodokanal Group) rendered sponsor support to the X All-Russian Sambo Championship in Omsk.

• Kyivstar organized a Football Championship for schoolchildren from 64 cities of Ukraine.

• JSC “OmskVodokanal” (subsidiary of Rosvodokanal Group) provided financial assistance to the basketball team of boarding school No16 in Omsk.

• MegaFon sponsored a Mini Football Championship for orphanages and boarding schools in Moscow.

• X5 Retail Group N.V., a General Partner of the Russian Federation of Sport and an Official Partner of the Russian National football team, has allocated US $14 million to the construction of new football fields, supporting youth sport schools and talented young athletes.

• MegaFon is an official sponsor of the state-owned “Sport” TV-channel and the Russian Hockey Federation.

• MegaFon is the official sponsor of the Russian National Football Team from 2008–2010.

• TNK-BP contributed US $8.2 million for the sport development and support programs in Russia.

• MegaFon sponsored All-Russian Rhythmic Gymnastics Championship in Kislovodsk.

• Donetsk Electrometallurgical Plant (A1 project) sponsored the Ice Hockey Federation of Ukraine.

• MegaFon is an official sponsor of Winter Olympic Games 2014 and Winter Paralympic Games 2014 in Sochi.

 Environment, Health and Safety

• As members of “Ńorporate Ńlub of the World Wildlife Fund (WWF) Russia” Alfa-Bank Russia and VimpelCom regularly contribute to nature conservation initiatives. In 2009 “Asian Leopards Recruitment Program” started in the Caucasus.

• MegaFon held the “Green Subbotnik” Russia-wide environmental campaign to plant trees, flowers and clean up litter.

• TNK-BP provided assistance to programs supporting children suffering from developmental disabilities, and participated in activities promoting healthy lifestyle and anti-drug campaigns.

• MegaFon held the “Billion with Small Change” charitable campaign to finance complex surgical operations for children suffering from cancer.

• Kyivstar held the“Give up Using Paper Bags, Save a Tree” environmental campaign to reduce the use of paper bags.

• MegaFon held the “Cross the Street Against the Green Light” charitable campaign to provide safety for pedestrians and drivers.


 

 

 
Feedback
Contact information
Site map
 Print Version