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Sponsorship and Charity
Sponsorship and Charity
 Home | Sponsorship and Charity

Alfa Group and its companies are known for their multi-year tradition of charitable activities and for the patronage of Russia's historical, cultural and spiritual heritage. While we aim to achieve leadership in all the businesses we operate, we strive not to lose sight of the importance of giving back to the society and communities in which we do business. Through constant efforts to create the conditions for a flourishing society, we are also laying the foundations for our own long-term success.

Our policy is not to impose global social programs on our managers but to empower them to decide what is right for their businesses and the local societies where they operate. So while the challenges we address are global, such as education, culture, health, and the environment, the emphasis given to each of these themes differs from region to region. We are committed to both an active involvement in large-scale events and projects, and to targeted smaller contributions to enhance individual opportunity. We help to open the doors to people in our communities to various educational pursuits, and support diverse cultural and art institutions in order to promote a better quality of life. We also conduct our business in ways that protect and preserve the environment and meet or exceed health and safety standards.

Alfa Group and its companies recognize that part of being a successful and well-respected company is being socially responsible. Our commitment is seen in the quality of our products and our processes. We are proud of the level of sponsorship and community service that we have achieved but we do not intend to rest on our laurels. We will continue to seek out new ways of helping the people of Russia, supporting Russia's national culture and heritage, improving the lives of our employees and their families. In doing this, we create a better future for both the Alfa Group and the communities in which we operate.

Humanitarian Activities

• Alfa-Bank, AlfaStrakhovanie Group, TNK-BP, X5 Retail Group N.V.,VimpelCom  and CTC Media, Inc. are partners of the Lifeline charitable program for helping severely ill children. For this noble purpose, foreign and Russian companies, and individuals, donated more than US $6.5 million over the life of the program.

• Alfa-Bank Ukraine donated financial assistance to the victims of a gas explosion in a housing complex in Dnepropetrovsk and also to an orphanage in Vasilkov in the Kiev region.

• A1 rendered financial support to construction of an orphanage in Kolomna.

• X5 Retail Group N.V. jointly with the Department of Social Welfare of the Moscow City Government organized a party as part of Mother’s Day celebrations.

• CTC Media, Inc. launched a TV program “The Good Deeds Time” on Domashny channel to support the Heart to Heart Charity Fund that offers direct assistance to disabled children and orphanages.

• Brewing company “Vladpivo” (project of A1), a sponsor of the charitable program “Help to Get Ready for School”, provided financial support to children from disadvantaged families.

• Building company “IVI-93” (project of A1) financed children’s educational and medical centers in Saint-Petersburg.

• Cinema chain “Kronverk Cinema” (project of A1) organized charitable movie screenings for the veterans of World War II and disadvantaged families.

• Rosvodokanal (project of A1) donated financial assistance to the veterans of World War II, retirees, orphanages and schools in different regions of Russia.

• TNK-BP rendered sponsor support to the veterans of World War II, families of the military men killed in military conflicts and to vulnerable social groups.

• VimpelCom launched a new tariff with reduced rates for people with limited hearing abilities and also within the Children’s Organizational Program financed orphanages, boarding schools, hospitals and 57 sponsored organizations.

• Within the program aimed at overcoming the problem of social exclusion of elderly single people Kyivstar donated financial assistance to 11 geriatric centers in Ukraine, and held an all-Ukrainian Student Campaign “A Letter to a Veteran” dedicated to Victory Day.

• Within the “For People, for Country!” program Kyivstar provided a number for calling an ambulance via SMS for people with hearing and speech deficiencies and also within a social adaptation program for disabled persons Kyivstar provided regional educational and consultative stations for blind and visually impaired children and three children’s rehabilitation centers with special equipment.

• Golden Telecom rendered sponsor support to regional orphanages and boarding schools in Russia.

• Altimo rendered financial assistance to Vietnam Red Cross to support families affected by the typhoon in the central provinces of Vietnam.

Education Support and Talent Development

• “Artel Starateley Amur” (project of A1) rendered sponsor support to the Young Geologist Society in Khabarovsk.

• Since 1995 Alfa-Bank has financed the Alfa Chance Program. Within this program gifted school graduates from different regions of Russia receive scholarships to study at the best higher education institutions in Moscow and Saint-Petersburg.

• X5 Retail Group N.V. within the framework of  “Perekrestok to Schools!” program equipped more than 400 schools and training schools in different cities of Russia with 1,600 computers and other office equipment.

• Within the Alfa Fellowship program financed by Alfa-Bank, young American specialists undergo on-the-job training at private companies and state and public institutions of Russia. The aim of this program is to promote and reinforce social and cultural relations between Russia and the USA.

• Since 2003 Alfa-Bank together with the Oxford University School of Business instituted an award for Excellence in Foreign Investment in Russia. In 2007 “General Motors Russia and the CIS” was the winner of this award.

• TNK-BP has so far contributed more than US $2 million to the first Russian business school in Skolkovo in the Moscow region.

• VimpelCom within the “New Technologies to Children” project established wireless internet connections in 55 schools in 54 Russian regions.

• Top managers of VimpelCom within the “Third Generation” program teach students at higher education institutions.

• Within the “For People, for Country!” program Kyivstar equipped the computer classes in 15 orphanages.

• Kyivstar provided 54 talented Ukrainian students from nine technical universities with individual scholarships.

• Within the Vietnam Scholarship program sponsored by Altimo, Vietnamese students will study in INSEAD in France and MTUCI, one of the leading Russian technology universities in Moscow.

Support of Culture and National Heritage

• Alfa-Bank together with Southbank Centre and Bosco di Ciliegi, has co-sponsored a premiere “Unknown Rachmaninoff” at the Queen Elizabeth Hall, conducted by Dmitry Liss and performed by Denis Matsuev with the participation of the Russian National Orchestra, also Alfa-Bank sponsored a world-famous art exhibition “Proniknovenie” of Larry Gogosian Gallery and a national literary Big Book Prize.

• Brewing company “Syabar” (project of A1) organized a national youth concert “Rock for BOBROV” and a national festival of ethnic music “Vol’nae Pavetra”.

• Alfa-Bank sponsored concerts of legendary rock group “Aerosmith”, Elton John and Carlos Santana in Moscow and Saint-Petersburg, a tour of Virtuoses of Moscow chamber orchestra; a gala-concert by opera star Elena Obraztsova in Ufa; a tour of the Moscow Chekhov Art Theater directed by Oleg Tabakov in Volgograd and Nizhny Novgorod; performances of Nikolai Tsiskaridze with the participation of the Bolshoi Theater leading ballet dancers in Irkutsk and Barnaul, organized the concert of Cesaria Evora in Khabarovsk and “Irish Dances” in Kemerovo and Novosibirsk.

• Altimo together with the Russian Embassy in Jakarta co-sponsored an Exhibition of Russian Cultural Heritage during President Putin’s visit to Indonesia.

• Alfa-Bank Ukraine jointly with Kommersant-Ukraine Publishing House organized the Front-Page Shots photo-exhibition in the largest cities of Ukraine, also Alfa-Bank Ukraine rendered sponsor support to the Bulgakov International Festival of Art and organized the tour of famous Moscow Sovremennik theatre in Ukraine.

• Within programs “Restoration of Cultural Heritage” and “Saint-Petersburg’s Facades 2005-2007” TNK-BP supported the restoration of historical buildings in Saint-Petersburg.

• Altimo was a general sponsor of Mevlana Exhibition in Istanbul dedicated to the famous medieval poet and a general sponsor of Annual Baltic Sea Festival of classical music in Stockholm.

• Altimo sponsored a gala-performance of Russian ballet dancers in Hanoi Opera House and a Vietnamese Water Puppetry held in London and Stockholm.

Sporting Initiatives

• X5 Retail Group N.V., a General Partner of the Russian Federation of Sport and an Official Partner of the Russian National football team, has allocated US $14 million to the construction of new football fields, supporting youth sport schools and talented young athletes.

• “Artel Starateley Amur” (project of A1), a General Sponsor of the women’s volleyball team “Samorodok” (bronze prize-winner of the Russian Championship), provided financial support to the volleyball World Grand Prix among the women’s national teams and rendered financial assistance to the hockey team “Amur” of the Premier League in Khabarovsk.

• TNK-BP allocated US $10 million for the construction of the Olympic sites in Sochi for 2014 Winter Olympic Games and also donated US $6.3 million to the charity organization “The Russian Olympians Foundation” to be spent on grants for winners of competitions.

• Altimo was an Official Partner of Stockholm Open International Tennis Tournament.

• Brewing company “Syabar” (project of A1) rendered sponsor support to the International Auto-Racing “Bobrov-Jeep-Trial”. The winners received prizes from the National Olympic Committee of Belorussia.

• Rosvodokanal (project of A1) rendered financial assistance to sporting initiatives in Barnaul, Kaluga,  Krasnodar, Omsk, Orenburg, Tver, Tyumen and other cities.

 Environment, Health and Safety

• As a member of “Ñorporate Ñlub of the World Wildlife Fund (WWF) Russia” Alfa-Bank regularly contributes to nature conservation initiatives. In 2007 there were three national parks established in Russia and a ban on harvesting black caviar has taken effect.

• TNK-BP provided assistance to programs supporting Hepatitis and HIV patients, and participated in activities promoting healthy lifestyle and anti-drug campaigns.

• CTC Media, Inc., heads the Russian Media Partnership, which has helped to change the attitude and behavior of Russians with regard to HIV/AIDS.

• A1 rendered financial support to the Neurosurgery Department of the G.N. Speransky Children’s Municipal Clinical Hospital #9 and financed children’s complex surgical operations.

• Kyivstar rendered sponsor support to Ukraine’s zoos and dolphinariums.

• A1, jointly with charitable Russian-British Fund “Amur”, took part in several programes to save Amur tigers and leopards.

• Brewing company “Syabar” (project of A1) organized an environmental action “I Love Bobruisk!”.

 

 
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